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Turns out Lidl isn't proving to be the runway success so many had predicted. Market share has fallen since the first stores opened in June and the company is attempting to regroup before opening more stores. I was always confused by all the predictions of Lidl annihilating traditional grocers on the East Coast, even from comments on this blog. Less than two years ago, Tesco's Fresh and Easy failed miserably on the West Coast after numerous reboots. Add to that Bottom Dollar's bust of an attempt to rule the Philadelphia market. Where are they both now? Dead and gone. While things aren't looking so dire for Lidl just yet, early sales results show they're not the traditional supermarket killer everyone was expecting.