The new oval logo has been updated!

The photo above was taken at the 10th and Reed store in Philadelphia shortly after its remodel in 2014. It's safe to say this logo blew a lot of our minds with how awesome it was! An extremely successful update to Acme's dreadfully dull block-letter logo, accomplished with a nod to Acme's logos of the past. The original version has been used in remodels over the past few years and appears in Acme's newest location in Barnegat, New Jersey.



This photo, courtesy of Supermarket Fan, shows the updated logo in the newly remodeled Kenilworth store. This new design first began to appear on the register lights which were being installed in former A&P and Pathmark stores. I noticed the logo was looking a little different but hadn't taken the time to verify it until this past weekend. When I saw Supermarket Fan's photos of the Kenilworth store, I new for sure the logo had been changed.



Register lights at the 10th and Reed store.



Updated register lights at the Edgewater location.

I'm a little sad to see the first version getting retired already. In my mind, that new logo marked a major turning point in Acme's history. The slow, painful slide to obscurity finally over with new owners taking aggressive measures to improver stores and to secure a prosperous future for Acme. That said, the updated version is slightly bolder and a bit more sophisticated, while still giving a nod to the past with a less retro feel. Which one do you prefer?