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This is actually breaking news fto me. I had no idea Save-A-Lot had acquired the America's Choice brand.  I don't think many of you knew either since the news never came in to any of the comment sections on the blog. The news barely makes the headline on a SupermarketNews.com's article on some major changes underway at Save-A-Lot. An excerpt is just below...

As noted above the introduction of national brand items will accompany what Claus called a "major private brand revamp" to be executed over three phases in the next 18 months. The plan calls in part for introducing a single brand to span over multiple categories — America's Choice, the former A&P private brand that he said Save-A-Lot has acquired. "It's a fabulous name," Claus said. "Our goal will be to create greater brand recognition and loyalty with a single name across much of the store as opposed to individual brand names across categories.

You can read more about the change underway at Save-A-Lot at SupermarketNews.com by clicking here.