Acme's summer tagline is here! Last year's "From City to Shore" is out... "Summer is better at Acme" is in! Matching signage is going up in stores now. The new summer logo is seen on the cover of Acme's "Big Book" above, which features sale prices in effect for the next month.
O Organics and Open Nature are now officially available at Acme! An announcement was not made on Acme's Facebook page like it was for Jewel. This is the first week these products are being shown in Acme's ads. The brands are being advertised as "new" in the Big Book but not in the regular circular which can be seen below...
I'm curious to see what happens with the branding of the Wild Harvest department. Wild Harvest encompassed both organic and "natural" products whereas Safeway has a brand name for each category. Will there be an official name for the health food department or will it just be called something generic like "Organic & Natural"?
One other note... looks like Essential Everyday isn't going anywhere for the next month. The products are featured in the Big Book so they will definitely be on Acme's shelves for the next month.